Basic plan tool
SEO Competitor Comparison
Enter your website and a competitor’s and see how their homepages and site files compare on 15 quick SEO checks. The checks you fail and they pass are the fastest gaps to close.
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What it checks
What this tool looks at
Homepage signals
Title, description, H1, canonical, viewport, Open Graph, schema, alt text and response time.
Site files
robots.txt, XML sitemap and llms.txt.
AI visibility
Whether AI search crawlers are allowed to read each site.
How to use it
Three steps
Enter both websites
Yours first, then the competitor’s.
We check both
The same checks run on each homepage and its site files.
Close the gaps
Start with failed checks where the competitor passes.
Good to know
- It compares homepages and site files, not content quality, backlinks or rankings.
- A higher percentage does not mean a site ranks higher.
- Please compare only sites you have a legitimate reason to review.
FAQ
Questions about this tool
What do the percentages mean?
The share of 15 quick checks each homepage passes. It is a fast snapshot of visible signals, not a prediction of search rankings.
Can I compare any website?
Any public website. We only read public pages, the way a visitor or search engine would.
How do I compare the full sites?
Run the SEO audit on your own site for 90+ checks across up to 25, 100 or 200 pages depending on your plan, then compare the issues with what you see on competitors.
More tools
Keep going
AI Crawler Checker
See which AI crawlers your site allows or blocks, and get the lines to fix it.
Robots.txt & Sitemap Checker
Check that search engines can crawl your site and that your sitemap works.
Meta Tag Checker & Google Preview
Check a page’s title, description and tags, and preview how Google may show it.
Broken Link Checker
Find dead and redirecting links on any page.
llms.txt Generator
Draft a guide to your site for AI assistants, built from your sitemap.
Schema Markup Generator
Create JSON-LD for organizations, businesses, articles, FAQs, products and breadcrumbs.
Want the full picture?
This tool checks one thing. The ZIT Solution SEO audit checks your homepage and up to 25 pages on the free plan (100 on Basic, 200 on Professional): technical SEO, on-page, content, schema, internal links, speed and AI search readiness, with a prioritized fix list.