SEO services
SEO Services for Small and Mid-Sized Businesses
ZIT Solution is an SEO agency in Sheffield, England, UK. We help small and mid-sized businesses get found on Google and in AI assistants such as ChatGPT, Gemini and Perplexity. Every project starts with a free audit of your site, so you see the real problems before you spend anything.
The short answer
What does an SEO agency actually do?
An SEO agency finds and fixes the technical, content and trust problems that keep a website out of search results, then keeps improving the site as search changes. The work covers crawling and indexing, page content, site structure, structured data, page speed and, increasingly, how AI assistants read and quote your pages.
Where the work happens
- Crawling and indexing
- Page content and headings
- Site structure and internal links
- Structured data (schema)
- Page speed and Core Web Vitals
- Visibility in AI assistants
Our SEO services
Four ways we help you get found
Technical SEO and site fixes
Technical SEO makes sure search engines can crawl, render and index your pages. It is the foundation: content cannot rank if Google cannot reach it.
- Fix crawl and indexing problems such as stray noindex tags, wrong canonicals, redirect chains and broken internal links
- Repair your XML sitemap and robots.txt
- Improve page speed and Core Web Vitals
- Fix HTTPS, mixed-content and security issues
- Clean up URL structure and internal linking so important pages are easy to reach
What you get: a prioritized fix list, the fixes made (or exact instructions for your developer) and a re-audit that shows your score before and after. Best for: sites with traffic drops, indexing problems or a slow, outdated build.
On-page and content optimization
On-page SEO matches each page to what searchers are actually asking, so the right page answers the right question.
- Rewrite title tags and meta descriptions so they earn the click
- Restructure pages with clear headings and answer-first sections
- Strengthen or merge thin and duplicate pages
- Add the signals readers and search engines look for: named authors, dates, sources and real examples
- Connect related pages with descriptive internal links
What you get: rewritten page elements, a list of content gaps and an editing guide your team can reuse. We improve and edit content that reflects your real expertise. We do not publish mass-produced articles.
AI search optimization (GEO and AEO)
Generative engine optimization (GEO) and answer engine optimization (AEO) make your pages easier for AI assistants and search features to understand, quote and recommend.
- Check that the AI crawlers you want (such as GPTBot, ClaudeBot and PerplexityBot) are not blocked in robots.txt
- Add structured data for your organization, services, products and FAQs
- Rewrite key pages with question-style headings followed by short, direct answers
- Make your brand easy to identify: one consistent name, logo, description and set of profile links
- Optionally publish an llms.txt file that summarizes your most important pages for AI tools
No one can guarantee that an AI assistant will recommend your business. We improve how clearly and credibly your site presents the facts those systems rely on. What you get: an AI-readiness report, structured data implemented and key pages restructured for direct answers.
Local SEO
Local SEO helps businesses with a storefront or service area appear in Google Maps and local search results.
- Set up and optimize your Google Business Profile
- Keep your name, address and phone number consistent across major directories
- Build local pages with genuine local information, not copied templates
- Set up an honest review-request process (we never write or buy reviews)
How we work
From free audit to measurable results in four steps
Free audit
We scan your site and show you what is helping and hurting it.
Plan
We rank the fixes by impact and effort and agree the scope with you in writing.
Fix
We make the changes, or give your developer precise instructions.
Measure
You get a plain-English report each month: what changed, what it did and what comes next.
Our line in the sand
What we do not do
Some tactics put your site at risk, so we avoid them. Our approach follows Google’s own guidance on creating helpful, people-first content.
- Guarantee rankings or promise a specific number of visitors
- Buy links or take part in link schemes, which Google lists as link spam
- Mass-produce pages or AI-written articles to inflate your site, which Google treats as scaled content abuse
- Write fake reviews or testimonials
- Hide anything from you: you keep ownership of your accounts, content and data
Start with the free audit
See your score, your top fixes and your AI-search readiness in about two minutes. No credit card.
Prefer to talk first? Book a free consultation or contact us. See our pricing.
FAQ
Frequently asked questions
How long does SEO take to work?
Technical fixes can show results within weeks, while higher rankings and more organic traffic usually build over several months. The timeline depends on your competition, your site’s age and how much needs fixing. After the audit we give you a realistic estimate in writing, not a promise.
Do you guarantee first-page rankings?
No. Only Google decides rankings, so anyone who guarantees a position is guessing or using tactics that risk a penalty. We commit to specific work, clear monthly reporting and measurable improvements to your technical health, content and visibility.
What is the difference between SEO, GEO and AEO?
SEO helps your pages rank in search results. AEO (answer engine optimization) structures pages so search features and assistants can lift a direct answer from them. GEO (generative engine optimization) makes your brand and facts easy for AI assistants such as ChatGPT, Gemini and Perplexity to understand and cite.
Do I need to be near Sheffield, England, UK to work with you?
No. We work with businesses in Sheffield and across the UK, and most of our work can be done remotely.
What do I get from the free audit?
A scored report on your homepage and up to 50 more pages: more than 90 checks across indexing, technical SEO, on-page content, structured data, internal links, AI search readiness and speed, with a prioritized fix list. There is no obligation. How our free SEO audit works explains exactly how it works.